Yeah Can Web Design http://www.yeahcan.com Tue, 31 Mar 2015 08:02:51 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Outlook for 2015 for the digital world – mobile and more mobilehttp://www.yeahcan.com/outlook-for-2015-for-the-digital-world-mobile-and-more-mobile/ http://www.yeahcan.com/outlook-for-2015-for-the-digital-world-mobile-and-more-mobile/#comments Sun, 29 Mar 2015 19:42:19 +0000 http://www.yeahcan.com/?p=7411 Source: www.yeahcan.com

It’s mobile ComScore’s latest annual look at what the digital world is up to has one overriding prognosis. You better get into mobile friendly mode. This is not only for retail but is of course of particular interest to companies or individuals trying to sell any type of goods and services online. Here are some […]

The post Outlook for 2015 for the digital world – mobile and more mobile appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

mobile friendly websites

Internet users using mobile devices to view products and services

It’s mobile

ComScore’s latest annual look at what the digital world is up to has one overriding prognosis. You better get into mobile friendly mode. This is not only for retail but is of course of particular interest to companies or individuals trying to sell any type of goods and services online.

Here are some telling statistics:

* 75% of US mobile phone owners have smart phones. Of these 53% are Android, 42% are on iOS and 5% use other mobile operation systems

* Consumption of digital content by US consumers on smartphones is up 394% over the last 4 years. Interestingly mobile devices are not taking away from desktop online time, consumers are adding on to their time spent online because they can with mobile devices

* 75% of internet users go online via multiple devices

* 12% of users only use mobile devices to use the internet

* smartphone search grew 17% and on tablets 28%

* 52% of all digital time whether web, apps, desktop, tablet, smartphone and even wearable is spent within a mobile app

Get the full White Paper here.

Reflecting on online sales in 2014

Another interesting study added to these findings. Demandware analysed 100 million shoppers worldwide. They found that in the fourth quarter of 2014, 47% of online retail traffic and 33% of online retail orders came from smartphones and tablets.

That means almost half of the searches to e-commence sites were made via mobile devices and  mobile gadgets accounted for a third of purchases. Demandware further expect these figures to move more and more in favour of mobile devices. It could even be that 2015 could see smartphones becoming the primary traffic driver and that smartphones and tablets could account for 40% of orders.

Is your website ready for mobile devices

The golden days of saying you could lose business if your website is not responsive are over. So does sticking your head in the sand and hoping mobile devices will go away. In fact it’s changed to – you will lose money! Perhaps there are some businesses that can afford to lose customers and money. Do you know of any?

The post Outlook for 2015 for the digital world – mobile and more mobile appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/outlook-for-2015-for-the-digital-world-mobile-and-more-mobile/feed/ 0
White Label Web Design Partner earns Gold Awardhttp://www.yeahcan.com/white-label-web-design-partner-earns-gold-award/ http://www.yeahcan.com/white-label-web-design-partner-earns-gold-award/#comments Thu, 26 Mar 2015 18:03:02 +0000 http://www.yeahcan.com/?p=7402 Source: www.yeahcan.com

  AAA award for Yeah Can’s White Label Web Design Partner A West Coast white label web design partner had the great idea to submit a website Yeah Can had designed and built for his client to the local American Advertising Awards committee. Not something Yeah Can would have considered doing. Submitting work to Awards […]

The post White Label Web Design Partner earns Gold Award appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

AAA award for Yeah Can’s White Label Web Design Partner

 

AAA award for Yeah Can’s White Label Web Design Partner

A West Coast white label web design partner had the great idea to submit a website Yeah Can had designed and built for his client to the local American Advertising Awards committee. Not something Yeah Can would have considered doing.

Submitting work to Awards organisations can be a very expensive exercise. In fact the entrance fee can cost more than the website project might have brought in. Add to that the fact that most often it is unlikely to be successful. Small studios tend to have to compete against the big boys. How can a small design team compete against the droves of workers the large advertising and digital agencies can throw at a project.

It means small design studios rarely take part in design awards and certainly hardly ever get rewarded for producing exceptional work for tiny budgets. Yet the small guys produce some good work. In fact it would be almost impossible to be able to distinguish a logo designed for $250 to one a company has spent $250k on. Of course the big design studios would dispute this. But have a look at Yeah Can’s logo portfolio and consider how much these logos might have cost the clients.

A Great and Most Welcome Idea

At the end of the day this was a great idea. Yeah Can is thrilled that the white label partner thought the work good enough to submit to an award competition. And of course Team Yeah Can is totally chuffed the work received recognition in the form of a Gold Award!

For the web design outsource partner it’s also a recognition and reassurance that good work can be found in a white label service. And the client has the pleasure of a Gold Award plaque that he can hang onto his reception wall!

The post White Label Web Design Partner earns Gold Award appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/white-label-web-design-partner-earns-gold-award/feed/ 0
Google’s Findings on the Changing face of B2B Marketinghttp://www.yeahcan.com/googles-findings-on-the-changing-face-of-b2b-marketing/ http://www.yeahcan.com/googles-findings-on-the-changing-face-of-b2b-marketing/#comments Sat, 14 Mar 2015 10:28:11 +0000 http://www.yeahcan.com/?p=7299 Source: www.yeahcan.com

Some very surprising B2B Marketing discoveries Google with the assistance of Millward Brown Digital has put together an extremely interesting analysis of where B2B marketing is heading. And there are several assumptions that marketers will have to review. Soon. Times they are a changing. Here are some quick points to start you thinking. Who is […]

The post Google’s Findings on the Changing face of B2B Marketing appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

B2B Markeing - Yeah Can

The changing face of B2B Marketing

Some very surprising B2B Marketing discoveries

Google with the assistance of Millward Brown Digital has put together an extremely interesting analysis of where B2B marketing is heading. And there are several assumptions that marketers will have to review. Soon. Times they are a changing.

Here are some quick points to start you thinking.

Who is looking for your products?

Over the past few years a dramatic shift has happened. In 2014 18 – 34 year-olds, also known as Millennials, accounted for almost half of all researchers in preparation for making B2B purchasing decisions. Why is this important? Millennials are the first generation to be born with a computer in their hand.

The older generation has grown up building face to face relationships with sales people and picking up the phone to get referrals. Not the Millennials who will use search to find what they are looking for.

C-Suits are not making all the decisions

But surely C-Suits, in general older than Millennials, are making all purchasing decisions? Not so. The Millennials are exerting strong influence within the purchasing process and in 24% of cases are in fact the decision makers.

The combination of young tech savvy people who are in position to make decisions should make one question what B2B marketing needs to focus on. Perhaps its no longer critical to take part in industry specific trade exhibitions and rather focus more on digital campaigns.

B2B Researches start with generic search

In line with a more educated customer research has shown that the B2B buying process starts with generic search. Your customer is getting general information to be able to make a more educated decision once they come to you.

Search is the number 1 resource for research. 90% of B2B researchers are using search to find out more general product info. On overage, B2B researchers do 12 searches prior to engaging on a specific brand’s site.

Part of the decision making therefore happens before the customer engages with your brand. Even before brand awareness sets in the purchaser has worked through 57% of the decision making process.

Mobile is it

According to the study by Google and Millward Brown Digital , 42% of researchers use a mobile device during the B2B purchasing process.  And there has been an impressive 91% growth in use over the past two years encompassing the entire research and purchase path.

Mobile phone users not only search via their device while away from their desktop but also while at work. 49% of B2B researchers use their mobile device while at work. And they use their phone to purchase as well. Mobile purchase rates are up 22% in the past two years.

Video is in

Online video has posted the most growth. 70% of B2B buyers and researchers are watching videos during their purchasing path. That’s a huge 52% jump within the last two years. Also relevant is that it’s not just light viewing. Nearly half of researchers are viewing 30 minutes or more of B2B related videos.

What’s important to researchers? Videos about product features are the most popular ones. These are followed by how-tos and professional reviews. YouTube is the favourite channel. Start to finish video is starting to play an increasingly important part in the purchase process.

How to succeed in B2B marketing

This is a massive shift in how B2B marketing will need to be approached. With younger people making the decisions or assisting in the decision making process the marketing approach has to focus on how the Millennials source information and make their decisions. It’s seriously different to how it was done before.

Read more here.

The post Google’s Findings on the Changing face of B2B Marketing appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/googles-findings-on-the-changing-face-of-b2b-marketing/feed/ 0
Outsource Failure – Lesson 1 – You get what you pay forhttp://www.yeahcan.com/outsource-failure-lesson-1-you-get-what-you-pay-for/ http://www.yeahcan.com/outsource-failure-lesson-1-you-get-what-you-pay-for/#comments Tue, 10 Mar 2015 17:11:45 +0000 http://www.yeahcan.com/?p=7225 Source: www.yeahcan.com

What price a good web designer? Probably one of the biggest disservices job sites such as oDesk have done to the market place is to promise to employers that there are freelancers who will build websites for $250. It is impossible to design, build, migrate and test a new responsive website for that price. Unless […]

The post Outsource Failure – Lesson 1 – You get what you pay for appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

Paying for value

Outsource Failure – Lesson 1 – You get what you pay for

What price a good web designer?

Probably one of the biggest disservices job sites such as oDesk have done to the market place is to promise to employers that there are freelancers who will build websites for $250. It is impossible to design, build, migrate and test a new responsive website for that price.

Unless of course you live in Vietnam where $1 will give you VND20,000.00. But then how good is your Vietnamese?

It has put a value into the minds of people who don’t know how complex websites are that is far removed from the reality. Just think, how would you make something automatically resize to any screen size. Would take some skill wouldn’t it?

Well designed websites that work responsively are not as easy to deliver on as one thinks. They require excellent design skills and exceptionally competent developers. Add to that the support of a good technical person to deal with a variety of hosting providers and migration issues and you know you are looking for some good skills.

And the good folk are not cheap. Why should they be after all the effort they have put in to acquire the skills and knowledge necessary to build responsive sites.

It’s not necessary to overpay

This doesn’t mean that you have to overpay. Of course we all need to work to realistic budgets and sometimes they are truly tight. And yes client is pushing like crazy to get the best deal possible. After all we are living in a society where getting the best price is a mantra, a way of life.

It is understood that small business owners don’t have huge budgets to throw at websites. They might not even see much value in having an online presence. Surely that Facebook page is enough? And business comes via word of mouth. Referrals are what makes a small business work.

Sure it does, mostly, but add to that a good website that supports a business person’s efforts and you have a quiet helper assisting along the way which could provide a return far in excess of the money spent on it.

Paying too little gives you rubbish

If you look for freelancers or outsource partners who are cheap you get lousy work. It’s a fact. The good people have worked hard to acquire the skills they need to deliver on a good product and they know what they are worth.

So why is it that there are so many unskilled freelance and web design businesses in business? It’s because they have learnt the talk and know how to sell you on a bad deal without you ever knowing.

How do you protect yourself against these? Don’t get caught by the low price. Be prepared to pay a little more. Easy as that. If your first question is ‘how much’ rather than ‘how good’ are you then you will continue to play the price game. And for that ‘you get what you pay for’.

The post Outsource Failure – Lesson 1 – You get what you pay for appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/outsource-failure-lesson-1-you-get-what-you-pay-for/feed/ 0
Google predicts Top 3 Tech Trends for 2015http://www.yeahcan.com/google-predicts-top-3-tech-trends-for-2015/ http://www.yeahcan.com/google-predicts-top-3-tech-trends-for-2015/#comments Wed, 07 Jan 2015 12:03:07 +0000 http://www.yeahcan.com/?p=5847 Source: www.yeahcan.com

Google’s Top 3 Tech Trends In line with other companies and individuals, Google has published its findings for what is going to be happening in 2015. To make it easier they have published a great infographic as below. top-3-tech-trends-marketers-should-watch-in-2015_infographics

The post Google predicts Top 3 Tech Trends for 2015 appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

Google’s Top 3 Tech Trends

In line with other companies and individuals, Google has published its findings for what is going to be happening in 2015. To make it easier they have published a great infographic as below.

top-3-tech-trends-marketers-should-watch-in-2015_infographics

Top 3 Tech Trends for 2015 by Google

top-3-tech-trends-marketers-should-watch-in-2015_infographics

The post Google predicts Top 3 Tech Trends for 2015 appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/google-predicts-top-3-tech-trends-for-2015/feed/ 0
Breaking down the Myth about Above The Foldhttp://www.yeahcan.com/breaking-myth-fold/ http://www.yeahcan.com/breaking-myth-fold/#comments Fri, 19 Dec 2014 13:15:15 +0000 http://www.yeahcan.com/?p=5828 Source: www.yeahcan.com

The Myth about Above the Fold Thank you to Luke Wroblewski for the content for this blog post.  View the original here. It’s something web designers get instructed to do almost daily. Place the Call to Action button way above the fold because this is where visitors will see it and react to it.  Wrong. […]

The post Breaking down the Myth about Above The Fold appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

The Myth about Above the Fold

Thank you to Luke Wroblewski for the content for this blog post.  View the original here. It’s something web designers get instructed to do almost daily. Place the Call to Action button way above the fold because this is where visitors will see it and react to it.  Wrong.

Placing a Call to Action above the Fold

His  succinct response to some queries on his slide show about the question of what people do when they land on a page and where one should place ones Call To Action were as follows:

This goes go well beyond the question of “do people scroll or not?” People use the notion of “above the fold” to validate calls to action, engagement, design layout decisions and more. Here’s why each of those don’t fly.

1) placing elements at the top of the screen does not guarantee they are visible because people often scroll. So just because it is “above the fold” does not mean it gets noticed. This data speaks to that:

Most focus on the page by visitors.

Most focus on the page by visitors.

View also on: https://twitter.com/lukew/status/541986091960528896

 

2) If you are assuming people engage above the fold as a lot of design literature will tell you: http://www.nngroup.com/articles/scrolling-and-attention/

You’re likely wrong, more engagement happens right at and below the fold than above. that’s what this data speaks to:

There is no above the fold

There is no above the fold

View original here :https://twitter.com/lukew/status/541986175414575104

 

3) If you’re assuming the best way to drive conversion is to put big buttons above the fold, you’re missing out on the more important point of placing actions where people become convinced to act (this is key). That’s what this data speaks to:

Place the CTA where you will get a response

Place the CTA where you will get a response

Original also here https://twitter.com/lukew/status/541986443598393345

 

4) There are design/development techniques that allow you to reposition content based on screen size. So if you do want elements visible on screen regardless of size, you can. This is “fold independent” layout. This video illustrates some of these techniques:

Where to place the CTA

Where to place the CTA

Original also here https://twitter.com/lukew/status/542002504477573121

 

5) today’s device ecosystem renders any concrete “fold line” moot. there’s just too much variety in screen sizes. That’s the point this data makes:

Screen sizes.

Screen sizes.

View original here https://twitter.com/lukew/status/542002569392844801
Therefore designing in an adaptive/responsive manner (like in the techniques above) is required.

 

On the subject of scrolling alone. Yes, your layout can make it look like there’s nothing to scroll -not good. This image speaks to that:

No scrolling?

No scrolling?

 

Food for thought for all web designers and their clients.

The post Breaking down the Myth about Above The Fold appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/breaking-myth-fold/feed/ 0
6 Compelling Reasons why you need a Mobile Friendly Websitehttp://www.yeahcan.com/6-compelling-reasons-why-you-need-a-mobile-friendly-website/ http://www.yeahcan.com/6-compelling-reasons-why-you-need-a-mobile-friendly-website/#comments Sun, 23 Nov 2014 12:17:53 +0000 http://www.yeahcan.com/?p=5786 Source: www.yeahcan.com

The importance of a mobile friendly website If your website is not mobile device friendly you could have a big problem. Yes the following reasons tend to focus on retail websites. However, every website is selling something. Whether you are an accountant or a personal coach. The reason why you have a website is so […]

The post 6 Compelling Reasons why you need a Mobile Friendly Website appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

Mobile friendly websites

How visitors react to non mobile friendly websites : Graphic credit: Tealeaf/Harris Interactive

The importance of a mobile friendly website

If your website is not mobile device friendly you could have a big problem. Yes the following reasons tend to focus on retail websites. However, every website is selling something. Whether you are an accountant or a personal coach. The reason why you have a website is so that possible clients can read up about you and make contact.

So here are some reasons to make sure your website is mobile friendly:

  • One quarter or one out of four people on planet earth own a smartphone.
  • More than 50% of time spent online shopping is with mobile devices
  • It takes a few visits before online shoppers actually buy. They make 6.2 visits to a site, using 2.6 devices, before making a decision to buy.
  • Slow loading is a revenue killer. One second delay in mobile load time affects conversion and cart size by up to 3.5%.
  • And the brand suffers too. 65% of consumers say their opinion of a brand is impacted if they experience a poor online experience on a website.
  • One third of unhappy shoppers who hate waiting for your site to download say they will never come back.

 

Did you notice how important load time is?

This is a warning to folk who want to burden their websites with all sorts of bells and whistles. That’s so last year. Simple and uncluttered is now the winning formula. You want the site to load quickly on your phone. Make sure the one big message comes through on mobile and leave out all the pretty stuff.

Refreshing a website

If your website is older than two years then you need a new one. It is almost a certainty that two years ago your web designer did not build you a mobile friendly website. Even worse if you used your cousin’s kid to build it for you.

A website is an important part of your brand. Don’t allow some hobby web designer at it. Use a professional. And be prepared to pay a little for their expertise. It’s not as easy as it might seem. There are some skills required….

The post 6 Compelling Reasons why you need a Mobile Friendly Website appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/6-compelling-reasons-why-you-need-a-mobile-friendly-website/feed/ 0
Amazing growth in Mobile Phone Saleshttp://www.yeahcan.com/amazing-growth-in-mobile-phone-sales/ http://www.yeahcan.com/amazing-growth-in-mobile-phone-sales/#comments Mon, 25 Aug 2014 12:25:15 +0000 http://www.yeahcan.com/?p=5118 Source: www.yeahcan.com

Mobile phones take over from the computer During 2014 mobile phone sales are expected to reach 1.9 billion units. What is even more significant is that smart phones are expected to account for two-thirds of this total. There is no more growth in the sale of PCs, that is desktop and laptop computers. Analysts think […]

The post Amazing growth in Mobile Phone Sales appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

Yeah Can mobile phone users

Mobile phone users are online anywhere

Mobile phones take over from the computer
During 2014 mobile phone sales are expected to reach 1.9 billion units. What is even more significant is that smart phones are expected to account for two-thirds of this total.

There is no more growth in the sale of PCs, that is desktop and laptop computers. Analysts think that the best case scenario is in fact that there will be some replacement PC sales. That’s a terminally serious death knell for the desktop computer industry.

An interesting talk by Mitch Joel at INBOUND included a chart that showed that there are more people  who have phones than people who have electricity. And in fact there are a lot more phone owners than people who have access to safe drinking water. The 6 billion phone owners knock the close on 2 billion people with desktop/laptop computers out of the park.

Enjoy his talk here:

It’s all about mobility
Of course the laptop started the trend. A laptop, especially Apple’s Air range, allowed people to easily pack that ultra thin laptop into a shoulder bag and set it up where ever one wanted. Still, one needed a table top, at the least, to get into a more comfortable position. Standing and reading ones mail while waiting in a queue was never going to be easy to do even with an Air.

It’s the ease and speed with which the phone has taken over the computing function that is truly astonishing. Apple’s first generation iPhone was launched in January 2007 and went on sale at the end of June of that year.

Of course the smart phone, now available in a huge variety of makes and sizes, is more than just a computer. It’s a communication device with people and the entire environment. Whether chatting with friends, talking to clients, shopping, opening your car door, controlling the air con in the office, playing games or watching movies amongst tons of options. And you can do this wherever you are. Of course for many of these activities you need access to the internet

The internet connectivity is the crucial element
Ethan Marcotte has something really interesting to say about this during a recent interview.  Link here.  As marketers or builders of apps or websites for these mobile devices it’s not enough to be aware of the screen size that you are targeting your message to.

By virtue of the fact that your phone can tap into a WiFi spot near where you are standing, walking or sitting means that access is dependent on the speed of the service on offer. Most of these free WiFi zones are nowhere near the speed and capacity that you might have at your office or at home.

Add to that the cost of data downloads and slow speed if using the mobile phone network and you can see that your mobile shopper or visitor to your website is not going to have the same experience than if they were checking your site in the office.

Mobile phone users are that – mobile
When designing your website, your landing page, your mobile app or your online marketing campaigns via social media be aware that your mobile user, who is leaving her desktop computer in favour of her mobile gadget is going to have not only a small screen size but also a slow connection when viewing your online offerings.

Few words, less gorgeously big file sized images and shorter easier to fill in forms will give you better results than your media heavy website that you have in mind. Keep it short and light and you have a winner.

The post Amazing growth in Mobile Phone Sales appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/amazing-growth-in-mobile-phone-sales/feed/ 0
5 Terms you need to know for Mobile Friendly Websiteshttp://www.yeahcan.com/5-terms-you-need-to-know-for-mobile-friendly-websites/ http://www.yeahcan.com/5-terms-you-need-to-know-for-mobile-friendly-websites/#comments Fri, 18 Jul 2014 11:50:57 +0000 http://www.yeahcan.com/?p=5068 Source: www.yeahcan.com

Heard of mobile friendly websites? Yes heard of it but not sure what it means. And still don’t know a Static from a Liquid layout. Or Adaptive from a Responsive one. Whaaat… Mobile friendly websites that is websites that change shape, snap into place or morph into something new when viewed on different mobile devices […]

The post 5 Terms you need to know for Mobile Friendly Websites appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

Yeah Can's mobile friendly websites

Yeah Can’s mobile friendly websites

Heard of mobile friendly websites? Yes heard of it but not sure what it means. And still don’t know a Static from a Liquid layout. Or Adaptive from a Responsive one. Whaaat…

Mobile friendly websites that is websites that change shape, snap into place or morph into something new when viewed on different mobile devices are changing the way we have access to content on the internet.

It’s a significant change in approach to website design. Before the days when hand held gadgets forced web designers to rethink websites, the only concern was whether a browser such as Firefox or Safari would open the site without any breaks or errors. What added to this problem were the many different versions of browsers. In fact older versions of Internet Explorer probably contributed to the highest headache tablet count that web designers consumed.

Now the main concern is all about screen size and how the site will reformat/resize itself to be easily and comfortably viewed on a mobile gadget such as smart phones or LED TV screens. And of course how does it look on screen sizes in between these two extremes. Never mind that within each category, such as for instance smartphones, there are hundreds of different sizes to contend with as well.

So here’s a great article to mull over. It will easily and without too much industry specific jargon give you a nice explanation as to you what all these different concepts are about.

Visit the blog post on Team Treehouse here.

The post 5 Terms you need to know for Mobile Friendly Websites appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/5-terms-you-need-to-know-for-mobile-friendly-websites/feed/ 0
Does Net Neutrality Affect You?http://www.yeahcan.com/net-neutrality-affect/ http://www.yeahcan.com/net-neutrality-affect/#comments Fri, 06 Jun 2014 11:42:31 +0000 http://www.yeahcan.com/?p=4855 Source: www.yeahcan.com

Net neutrality is? Net neutrality is the idea that Internet service providers — like Verizon, Comcast and AT&T — should treat all the traffic in their pipes the same way, even if there’s a lot of it. What is the discussion about It’s all about who runs the show. What is happening at the moment […]

The post Does Net Neutrality Affect You? appeared first on Yeah Can Web Design.

]]>
Source: www.yeahcan.com

Net neutrality: Netflix vs Verizon

Net neutrality: Netflix vs Verizon

Net neutrality is?
Net neutrality is the idea that Internet service providers — like Verizon, Comcast and AT&T — should treat all the traffic in their pipes the same way, even if there’s a lot of it.

What is the discussion about
It’s all about who runs the show. What is happening at the moment is that some businesses use the internet facilities more than others. For instance Netflix pushes high volumes of data (also known as movies) down the internet tube to its very willing customer base.

In a smaller way so does Facebook, or your favourite online store such as Amazon to mention but a few of the internet hoggers. So when Netflix is busy i.e. a ton of Netflix users are ready to watch movies, the internet is used more than if a bunch of folk are needing to find a local plumber.

And of course it also means that when Netflix is being used the most, during the evenings, the rest of the folk in the same time zone tend to be affected with slower internet speed. As well as of course how it affects your download speed of your favourite TV series.

It’s really exactly like the traffic on the road. It’s called rush hour. Everybody wanting to get home to families. All at the same time. That means clogged up 10 lane highways. All folk chatting, watching videos, downloading movies, reading news, fiddling on social media are creating a ‘rush hour’ affect on the internet.

So who should pay for putting in another two lanes of highway? In the same way who has to pay for greater capacity during the peak times of internet use?

A solution?
A solution was suggested recently in the USA, but could come to a country near you. The big service providers, the Verizons or AT&Ts of this world, put forward a suggestion that the big users such as Netflix should pay much higher premium prices for the use of the internet service (because they are clogging up the internet). This would of course be passed on to customers. So don’t think it’s only a fight amongst the big boys.

End of a democratic internet
It would spell the end of the democratic web of course where everybody can use the same ‘pipeline’ at a reasonable price regardless of how much of it they use. And of course the benefit at the end of the day is the ordinary user of the internet.

Is that a good idea?

Here is a point of view that is both funny and on point. And definitely makes it easy to understand what the dispute is about. Watch and enjoy.

The post Does Net Neutrality Affect You? appeared first on Yeah Can Web Design.

]]>
http://www.yeahcan.com/net-neutrality-affect/feed/ 0